Jones Lang LaSalle

Three Cendant Units Will Get New Names
By Eric Peterson
Last updated: February 24, 2006 10:33am

PARSIPPANY, NJ-The Cendant Real Estate Services Division, which is in the process of being spun off as a stand-alone, publicly traded company, is also getting a new name. Once the spin-off from Cendant Corp. is completed, which is expected to happen in the second quarter of this year, the company will be known as Realogy Corp.

“The name communicates our approach to the real estate business,” says Richard A. Smith, chairman/CEO of the division, who explains that the name is a fusion of “real estate” and “-logy,” a suffix meaning “the science or study of.” Once the change is complete, Smith will be vice chairman and president of Realogy Corp.

Two subsidiaries of the Real Estate Services Division separately being spun off will also be changing their corporate identities. Cendant Mobility, a relocation services company, will become known as Cartus. And Cendant Settlement Services Group, a title and settlement services company, will be known as the Title Resource Group. The Cendant name itself will ultimately be retired. For previous GlobeSt.com coverage, click here.

Other groups within the Real Estate Services Division will retain their names, however. Among them are NRT Inc., the Real Estate Franchise Group and its brands (Century 21, Coldwell Banker, Coldwell Banker Commercial and ERA), and Sotheby’s International Realty.