Jones Lang LaSalle


Cendant Hotel Spin-Off Will Bear Wyndham Name
By Eric Peterson
Last updated: March 17, 2006 10:10am

PARSIPPANY, NJ-Wyndham Worldwide will be the name of the new hospitality company being created by Cendant Corp.’s spin-off of its lodging, vacation exchange and rental and timeshare resorts businesses, slated to occur later this year. When the spin-off is completed, Wyndham Worldwide will be an independent, publicly traded company that will operate nine hotel lodging chains including the Wyndham, Ramada, Super 8, Wingate Inn and Days Inn brands. Its vacation exchange and rental businesses include RCI, Novasol and Landal GreenParks, and its timeshare resorts businesses include Fairfield Resorts and Trendwest Resorts. For previous coverage, click here .

"The name represents the elevation of a signature brand to serve as our new corporate identity," says Stephen P. Holmes, Cendant vice chairman, who’s slated to become chairman and CEO of the new company. "As a provider of accommodations, we will leverage a name that provides us with a familiar corporate identity and conveys who we are."

As part of the spin-off and name change, the company’s Cendant Timeshare Resort Group Inc. will become known as Wyndham Vacation Ownership Inc. The Cendant Hotel Group, meanwhile will change its name to Wyndham Hotels & Resorts. The Cendant name is being retired.