Monday, April 24, 2006

Jones Lang LaSalle

The Cherenson Group to Merge with Success Advertising
Joao-Pierre Ruth
NJBIZ Staff4/21/2006

Human resources communications firm Success Advertising and public relations firm The Cherenson Group, both in Livingston, agreed to merge by the end of April and move to Parsippany. Kurt Schwartz, president of Success Advertising and Glenn Gershaw, executive vice president of the Cherenson Group, will own and operate the company.

The new firm will be called Success Advertising Network. Schwartz will be CEO and Gershaw will be president and COO following the merger. Success Advertising and The Cherenson Group have shared office space and personnel at 3 Regent Street in Livingston for 15 years. The new firm purchased a building at 26 Eastmans Road in Parsippany with plans to relocate in the summer.