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Microsoft expands in NY
Region expected to see $500 million in sales to businesses this fiscal year
By Amanda Fung
Published on February 27, 2006
Microsoft Corp. is planning to add close to 140 jobs and almost double the size of its Manhattan office space by fall.
The Redmond, Wash.-based company is already hiring more sales and software specialists to cater to its 400 largest corporate clients in the New York area.
Microsoft's New York region expects to generate about $500 million this fiscal year on sales--up about 12% a year since 2004--to its so-called enterprise business customers.
Sales drivers
Overall, about 25% of Microsoft's $39 billion in annual revenue comes from such sales, and the New York region is the single biggest driver of those sales within the company. The enterprise group consists of sales teams focused on corporations in different industries such as financial services, health care and retail.
"Over the next 18 months, a wave of new products will come to market," says Michael Robinson, general manager of Microsoft's New York and New Jersey district.
Microsoft's New York presence dates back to 1990. The software giant has occupied 100,380 square feet at 1290 Sixth Ave., between 51st and 52nd streets, since 2003. "We are negotiating to expand by 70,000 square feet," Mr. Robinson says.
The expansion will allow Microsoft to build a 15,000-square-foot technology center, a facility that enterprise business salespeople use to demonstrate how corporations can employ Microsoft software in a work environment. Now, the Manhattan sales force brings existing clients and prospective customers to Microsoft tech centers in Reston, Va., and Boston.
Demanding customers
"There was huge customer demand for a center here," says Mr. Robinson. "It builds credibility." The company has found that the tech centers help salespeople lift revenue and close deals faster, he says.
In addition to the enterprise group, the Sixth Avenue office houses a unit that markets to small and midsize businesses. It also has staffers who work within the MSN division.
MSN, Microsoft's consumer Web services and search engine, has plans to launch a new advertising network this spring to compete against Google and Yahoo.
Comments? AFung@crain.com
Microsoft expands in NY
Region expected to see $500 million in sales to businesses this fiscal year
By Amanda Fung
Published on February 27, 2006
Microsoft Corp. is planning to add close to 140 jobs and almost double the size of its Manhattan office space by fall.
The Redmond, Wash.-based company is already hiring more sales and software specialists to cater to its 400 largest corporate clients in the New York area.
Microsoft's New York region expects to generate about $500 million this fiscal year on sales--up about 12% a year since 2004--to its so-called enterprise business customers.
Sales drivers
Overall, about 25% of Microsoft's $39 billion in annual revenue comes from such sales, and the New York region is the single biggest driver of those sales within the company. The enterprise group consists of sales teams focused on corporations in different industries such as financial services, health care and retail.
"Over the next 18 months, a wave of new products will come to market," says Michael Robinson, general manager of Microsoft's New York and New Jersey district.
Microsoft's New York presence dates back to 1990. The software giant has occupied 100,380 square feet at 1290 Sixth Ave., between 51st and 52nd streets, since 2003. "We are negotiating to expand by 70,000 square feet," Mr. Robinson says.
The expansion will allow Microsoft to build a 15,000-square-foot technology center, a facility that enterprise business salespeople use to demonstrate how corporations can employ Microsoft software in a work environment. Now, the Manhattan sales force brings existing clients and prospective customers to Microsoft tech centers in Reston, Va., and Boston.
Demanding customers
"There was huge customer demand for a center here," says Mr. Robinson. "It builds credibility." The company has found that the tech centers help salespeople lift revenue and close deals faster, he says.
In addition to the enterprise group, the Sixth Avenue office houses a unit that markets to small and midsize businesses. It also has staffers who work within the MSN division.
MSN, Microsoft's consumer Web services and search engine, has plans to launch a new advertising network this spring to compete against Google and Yahoo.
Comments? AFung@crain.com
posted by Jones Lang LaSalle NJ News Blog at 10:04 AM
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