Thursday, May 25, 2006

Jones Lang LaSalle


Coldwell Names Davidson President, COO
By Erika Morphy


PARSIPPANY, NJ-Coldwell Banker Commercial Affiliates Inc. has named Richard W. Davidson president and chief operating officer of. Davidson, an 18-year veteran of the industry, was most recently the CEO and founding principal of Coldwell Banker Commercial Capitol Realty Services, an independently owned and operated company in the Washington, DC metropolitan market. He is in the process of moving to New Jersey now and will be on board for July 1.

Davidson tells GlobeSt.com he will be focusing on several goals that will either directly or indirectly facilitate growth of the Coldwell brand. The most visible will be its move into new tier one locations as well as secondary and tertiary markets. Much of this growth will be through its franchise operations, but he adds, "acquisitions are possible as well."

Other efforts will be directed at strengthening and promoting the Coldwell brand. "Coldwell Banker has a long and rich history, but we lost of the power of our brand in the 1980s when Sears [sold Coldwell to the Fremont Group]. We were not able to provide commercial services or operate under that brand as part of the non-compete agreement," Davidson says.

Davidson founded Coldwell Banker Commercial Capitol Realty Services in 2003. Prior to that, he spent nine years as managing director of CB Richard Ellis in the Washington, DC metropolitan market and three years with Insignia/ESG as executive vice president.

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